BEN SHERMAN SS21 CAMPAIGN
New Collection: BE By Ben.
Shot in Brick Lane, this film forms part of a campaign rooted in London’s cultural identity. The location’s raw textures and layered street character provide a natural backdrop that reflects the brand’s heritage and connection to British subcultures. Working as a camera operator and editor, the focus was on capturing an authentic lived-in energy, balancing structured fashion moments with spontaneous street interactions. The handheld approach and natural light create a sense of immediacy, while the edit brings together different shooting occasions into a seamless narrative.
Client: Ben Sherman
BEN SHERMAN SS21 CAMPAIGN
THE GETAWAY SPRING/SUMMER 2021
This film was shot at the iconic seaside amusement park Dreamland in Margate. In contrast to the urban tone of London, this setting introduces a playful, nostalgic atmosphere that complements the collection’s more expressive direction. As a camera operator and editor, the visual approach emphasised colour, movement, and geometry, drawing from the fairground’s bold aesthetic. Flowing camera work and dynamic pacing mirror the energy of the location, while the edit shapes the footage into a stylised, cohesive fashion narrative. The result is a vibrant campaign film that blends retro influences with a modern sensibility, reinforcing the versatility of the brand across contrasting environments.
Client: Ben Sherman
BEHIND THE SCENES VIDEO OF THE PHOTOSHOOT
Photographer: Tom Craig